Top CRM Books Worth Reading for Business Success
Are you looking to enhance your knowledge of Customer Relationship Management (CRM)? Look no further! The editors at Solutions Review have compiled a list of the best CRM books that are worth reading. These books have been selected based on their relevance, ratings, publish date, and ability to add value to a business.
One of the recommended books is “The Art of CRM: Proven strategies for modern customer relationship management” by Max Fatouretch. With over 20 years of experience in the CRM market, Fatouretch provides readers with practical advice, informative case studies, and strategies to increase marketing power and versatility.
Another noteworthy book is “Cracking the CRM Code: How to Prevent Failures in Buying, Implementing, and Using CRM” by Limesh Parekhit. This unique book combines CRM software experience with a fictional narrative to showcase the process and benefits of implementing a CRM system.
For small business owners, “CRM For Dummies” by Lars Helgeson is a great resource to get your CRM platform up and running. This book covers tactics and strategies to save time and money, optimize leads, conduct effective email marketing campaigns, and more.
Whether you are a student or industry professional, “Customer Relationship Management: The Foundation of Contemporary Marketing Strategy” by Baran and Galka offers insights into behavioral and database aspects of CRM software. The book includes exercises, cases, and online resources to help readers fine-tune their skills.
If you are interested in data mining techniques in CRM, “Data Mining Techniques in CRM: Inside Customer Segmentation” by Chorianopoulos and Tsiptsis provides an accessible guide to customer segmentation development and data mining processes.
These are just a few of the recommended CRM books that can help you enhance your understanding of customer relationship management. Whether you are new to CRM or looking to advance your knowledge, these books offer valuable insights and strategies to help you succeed in the field.