The Impact of AI Marketing Tools on Business Growth: A Comprehensive Guide

The integration of Artificial Intelligence (AI) in marketing has become a game changer for businesses of all sizes. AI marketing tools are no longer a luxury but a necessity, driving efficiency and effectiveness in various marketing strategies. Here’s a more detailed look at how AI tools are reshaping the marketing landscape:

If you’re a blogger, an e-commerce entrepreneur, or an affiliate marketer, taking advantage of AI-powered marketing tools should be a part of your business game plan. With it, you can run and put together an effective marketing strategy that would allow you to hit your goals faster.

### What is an AI Marketing Tool?

An AI marketing tool is a software or platform that uses artificial intelligence technology to create automated decisions. These decisions are based on collected data that’s analyzed and interpreted together with the market trend. The goal is to develop a marketing strategy that anticipates the buyer’s next move.

All of this is done in real time without the intervention of an actual human. It’s this capacity to make automated decisions at lighting speed that makes AI marketing tools for business so formidable.

### Best AI Marketing Tools You Should Be Using Today

1. **Brand24**
– Price (Monthly): $79 for Individual / $149 for Team / $199 for Pro / $399 for Enterprise
– Best Features: Discussion Volume Chart, Data Exporting, Sentiment Scoring, Social Measurement
– Description: Brand24’s powerful AI social media monitoring tool helps brands keep track of feedback about the company in real time, analyze conversations, and assess marketing campaigns.

2. **Brevo (formerly Sendinblue)**
– Price (Monthly): Free plan / $25 for Starter / $65 for Business / Custom Pricing for BrevoPlus
– Best Features: Reporting and Analytics, Segmentation, Chat, CRM
– Description: Brevo helps businesses drive conversions through multi-channel campaigns and marketing automation, with intuitive design capabilities and powerful AI automation.

3. **TIDIO AI**
– Price: $29 for Starter / $59 for Growth / $499 for TIDIO+ / Free plan available
– Best Features: Ticketing, Automated Assignments, Live Agent Panel, Lyro Chatbot, eCommerce Integration
– Description: TIDIO AI equips businesses with advanced AI features to improve customer service and boost sales, offering automated customer inquiries and personalized support.

4. **Flick AI Social Media Assistant**
– Price (Monthly): 7-day Free Trial / £11 for Solo / £24 for Pro / £55 for Agency
– Best Features: AI Caption Writing, AI Idea Brainstorming, Post Scheduling, Auto-Suggested Hashtags, Hashtag Search & Manager
– Description: Flick AI Social Media Assistant streamlines the brainstorming, writing, and planning process for social media content, offering features like AI Idea Brainstorming and Post Scheduling.

5. **Jasper (formerly Conversion.ai)**
– Price (Monthly): $40 for Starter (20,000 words) / $82 for Boss Mode (50,000 words)
– Best Features: Content Generation, Tone of Voice Settings, Machine Learning, Plagiarism Checker, Customizable Templates
– Description: Jasper is an advanced AI marketing tool intended to create high-quality ad copy, emails, landing pages, articles, or social media posts using the GPT3-model developed by OpenAI.

6. **DeepBrain AI Studios**
– Price (Monthly): starting from $30
– Best Features: AI Video Generator, Photo-realistic AI Avatars, Time and Cost Efficiency, PPT to AI Video Conversion, One-Click Subtitle Generation
– Description: DeepBrain AI Studios offers a seamless experience in converting text to video, creating photo-realistic AI avatars, and automating video content creation.

7. **Rapidely**
– Price (Monthly): All plans come with a 5-day free trial
– Best Features: Collaborate, Plan & Post, Monthly Calendar Generator, Carousel Maker, Captivating Content Generation, Trending Audios
– Description: Rapidely is an advanced tool hinging on GPT-4 technology, revolutionizing social media content creation with features like Captivating Content Generation and Carousel Maker.

8. **Brandwatch Consumer Intelligence**
– Price: Custom Quote
– Best Features: Automated Reports, Report Customizability, Follower Analysis, Influencer Identification, Email Alerts
– Description: Brandwatch offers consumer intelligence and social media management solutions, providing actionable insights and in-depth understanding of customer perceptions and industry trends.

9. **Trellis**
– Price (Monthly): Starting from $299/month
– Best Features: AI-Powered Pricing Module, Advertising Automation, ROI Prediction for Promotion Campaigns, Inventory Consideration in Pricing, Contextual Ad Decision Analysis
– Description: Trellis is a robust AI marketing tool tailored for e-commerce platforms, offering features like AI-Powered Pricing Module and Advertising Automation for Bid Optimization.

10. **Beacon’s AI Outreach Tool**
– Price (Monthly): $10 as part of the Link in Bio Pro plan
– Best Features: Pitch Crafting, Brands Database, Tone of Voice Customization, Editing feature, High-quality AI-generated Content
– Description: Beacon’s AI Outreach Tool streamlines brand outreach by generating personalized and compelling pitch emails to brands, utilizing the Brands Database and Tone of Voice Customization.

These AI marketing tools offer a range of features to enhance your marketing strategies and drive better results for your business. Whether it’s content generation, social media management, or customer engagement, leveraging AI technology can help you stay ahead in the competitive marketing landscape.

### Why Use AI-Powered Marketing Tools?

– **Automates decisions:** AI marketing tools can automate data-based decisions in an instant, helping businesses make informed choices quickly.
– **Saves time and money:** AI tools streamline processes, reduce manual work, and minimize human error, leading to cost savings and improved efficiency.
– **Creates real-time personalization:** AI technology enables businesses to deliver personalized experiences to customers based on their behavior and preferences.
– **Increases return on investment (ROI):** By optimizing marketing strategies and targeting the right audience, AI tools can help businesses maximize their ROI and drive better results.

### How to Use Artificial Intelligence (AI) in Marketing

– **Content generation:** Use AI tools to streamline content creation, generate ideas, and improve engagement across various platforms.
– **Automated email marketing campaigns:** Utilize AI for creating effective email campaigns that engage customers and maintain brand relationships.
– **Chatbots:** Implement AI-powered chatbots to enhance customer service, answer queries, and qualify leads.
– **Dynamic pricing:** Use AI for dynamic and competitive pricing strategies to optimize revenue and sales.
– **Forecasting sales:** Leverage AI technology to predict sales, understand customer behavior, and make data-driven decisions for better outcomes.

By incorporating AI marketing tools into your strategy, you can enhance your marketing efforts, improve customer engagement, and drive better results for your business. Embracing AI technology is essential in today’s digital landscape to stay competitive and meet the evolving needs of customers.

### Wrapping Up

Machine learning and AI marketing have become essential tools for businesses looking to stay ahead in the competitive marketing landscape. By leveraging AI technology, businesses can automate processes, personalize customer experiences, and drive better results in their marketing campaigns. Embracing AI-powered marketing tools can help businesses create sustainable, forward-thinking brands that are poised for success in the digital age.

**About the Author and Expert Reviewer:**

**Writer:**
Geri Mileva, an experienced IP network engineer and distinguished writer at Influencer Marketing Hub, specializes in the realms of the Creator Economy, AI, blockchain, and the Metaverse. Her articles offer in-depth analysis and insights into cutting-edge technology domains.

**Expert Reviewer:**
Djanan Kasumovic, Head of Growth at Influencer Marketing Hub, brings a unique blend of expertise and innovative insight to the evolving world of AI-driven marketing. His insights into AI marketing tools stem from a keen understanding of how artificial intelligence can transform data into actionable strategies.

In conclusion, AI marketing tools offer a range of benefits and opportunities for businesses to enhance their marketing strategies, drive better results, and stay ahead in the competitive landscape. Embracing AI technology can help businesses create personalized experiences, optimize processes, and maximize ROI in their marketing efforts.